Case Studies

Accelerating Growth for a Media Giant

Posted

October 13, 2024

In today's fast-paced entertainment industry, data-driven insights and strategic technology adoption have become essential for staying competitive. Our latest case study showcases how our expertise empowered a major player in the industry to tackle challenges like customer churn, pricing standardization, and cloud migration, leading to remarkable growth and customer loyalty. Discover how our tailored strategies can help your organization achieve similar results.

Churn Attack Plan (CAP)

Burtch Works consultants developed data-driven dashboards leveraging Natural Language Processing (NLP) to provide real-time customer insights.
Empowered over 350 managers to proactively tackle churn threats.
Our dashboards ranked among the top 1% within the organization, setting a benchmark in data visualization and usability.

Product Pricing Alignment

We implemented a standardized pricing strategy across all products, ensuring consistency and clarity.
Simplified customer comparisons and enhanced decision-making processes.
This approach streamlined the sales process, resulting in greater efficiency and alignment.

Customer Acquisition & Churn Reduction

We identified strategic offers and crafted targeted retention initiatives.
Optimized spending to reduce Subscriber Acquisition Costs (SAC).
Through data-driven analysis, we expanded the customer base, delivering impactful growth.

Enhanced Customer Lifetime Value (LTV)

We used data insights to identify and respond to key market trends.
Collaborated with internal channels to test and refine subscriber compensation methods.
Our strategic approach led to measurable improvements in customer LTV.

Cloud Migration

We led the migration of legacy data infrastructure to a cloud-based environment, utilizing Snowflake and AWS.
Ensured scalability, agility, and future-proofing for ongoing growth and adaptation.

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Expanding to New Opportunities: Our successful track record positions us to address similar challenges across other industries. By leveraging our proven methods, we’re equipped to create powerful partnerships that unlock new levels of customer engagement and drive transformative business growth.

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Conclusion

Our expertise in talent solutions means Burtch Works can find you the key resources to take your organization to the next level!

Our data-driven approach and proven strategies have transformed business outcomes, from reducing churn to enhancing customer lifetime value and optimizing pricing. Let us bring the same impact to your organization. Partner with us to unlock new levels of efficiency, customer engagement, and growth.